Gherkin Challenge Steering Committee - February 13th 2014

Tonight Adam Lewis from the NSPCC’s Event Team presents the time line leading up to September 7th and we discuss how the committee can help enroll participants into the event. Lots is discussed, including a special event edition of my ‘360˚ at the Gherkin’ - as we ( are planning a second edition following the first one selling out I had offered to provide copies for everyone who reaches the top. Everyone liked the idea, and tonight we examine ways of sponsoring the books and at how we are going to let people know – if they just get it in their goody bags when they reach the top then the book is not helping encourage enrolment or incentivising fundraising so they need to know in advance. Various options are discussed.  We also look at overalls event budgets (Steering Committee Chair Francesca Valli is particularly exacting in her demand for minute details) – I am learning such a lot about fund raising!


Each member of the London Business Board promises to send details out of the event to their networks once registration opens. It would just be fantastic if the building was bursting to the seams of people reaching the top, enjoying the views knowing every step they’ve taken on the way up has helped children – I reaffirm (to myself and out loud) my personal commitment to helping make the event a massive success for all concerned – both those raising the funds and those benefitting. The rest of the committee does the same. What a team!! We are going to make this happen!

Johnny and Ben after completing the 2012 fundraiser.

Johnny and Ben after completing the 2012 fundraiser.

Paul Farthing, NSPCC’s Director of Fundraising - January 6th 2014

Met Paul Farthing today at the NSPCC’s Shoreditch offices along with Adam Lewis from the Events team to discuss how we can use my knowledge of all the numbers at the Gherkin. Paul’s idea is to see how we can how can we relate the number of floors, steps, windows, etc with the number of children that will be helped by the NSPCC thanks to Gherkin Challenge participants. We came up with some good ideas, including that every step up the building helps children (Mark Luboff of the London Business Board had already worked out that participants who raise £200 will be enabling two children’s calls for help be answered by ChildLine for every floor they reach - 50 calls in all). We talk about how many schools can be seen in the views from the top of the building and Paul suggests we might add this information to enlarged images from my ‘360˚ at the Gherkin’ book, so they could identify the London landmarks in the view for everyone who reaches the top and also see where the NSPCC uses their money across the capital. Could be great!

The next evening Paul joins the London Business Board along with members of the NSPCC Event Team to discuss the Gherkin Challenge. Everything is moving forward and registration will open on March 3rd.